金鼎建筑装饰

形上直立 | PURITY RING · 理性的冒险

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以空间为剧场,光为帷幕,接受他人的注视、自身的审视,
在真实与非真实缠绵的梦境中,我们找到自我。
PURITY RING一直从女性着装语境注入关于对女性社会面貌的思考,我们认为对于女性多重身份展现的不同面向不应该成为关注点,相反被注视时的坚定果敢,从中发现自我内心与多维立面才是空间应该传达的品牌意义 。
Take space as theater, light as curtain, accept the gaze of others, their own review. In dreams, real and unreal, we find ourselves. PURITY RING has been injecting reflection on the female social outlook from the female dressing context. We believed that the different faces presented in the multiple identities of the women should not be the focus, instead, the firmness and courage when being watched and the revelation of the inner heart and multidimensional facades were the brand meaning that the space should convey.
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通过装置和空间做出“开放”和“邀请”的举动,预设情境的不同距离进行购买过程中的体验与交流。所及:经过品牌铜镜墙关注到自己倒影的路人,将视线转移至场景里的人物开始观看内部。所含:看台上的同伴,视线跟随楼梯背后出现的主角。所汇:以亲密的距离交流沟通。
"Open" and "Invite" actions are made through the device and space, and different distances are preset for experience and communication during the purchase process. What we can see: Passersby who notice their reflection through the brand's bronze mirror wall turn their eyes to the characters in the scene and begin to look inside. Included: a companion in the stands, followed by the protagonist who appears behind the staircase. What it means: To communicate at an intimate distance.
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长宽比超过1:2的窄长空间让底部难以产生销售行为,消防门和消防通道位于商铺外区会打断陈列的节奏,降低空间的利用率和完整性。我们将空间的对外销售区域集中在中部,以化整为零的做法对内、外重新进行功能区域的复合性整合。
Narrow and long Spaces with a length-to-width ratio of more than 1:2 will make the bottom inaccessible. Located outside the shop, fire doors and fire passages will break the rhythm of display and reduce the utilization and integrity of the space. We concentrated the external sales area of the space in the middle, and carried out the compound integration of internal and external functional areas by breaking up into parts.
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《小提琴》——乔治·布克拉
体块的拆散重组旨在通过数量构建新的空间秩序,大面积玻璃外墙同时存在的反射、折射属性模糊了内外的边界,使每个人在空间里自然充当起模特或是观众。
The disassembly and reorganization of the volume aims to build a new spatial order through the quantity. The large area of the glass exterior wall glass has the properties of reflection and refraction, blurring the boundary between inside and outside. Everyone naturally ACTS as a model or audience in the space.
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【 窥 】
Peeping
无数种目光中,自我审视一直是时尚艺术灵魂中不可或缺的灵感来源,设计语言创造独立的环境,展开参与者与物之间的对话。
Among numerous kinds of vision, self-examination has always been an indispensable source of inspiration in the soul of fashion art. In order to create an environment close to the dream, the non daily design language makes the "virtual self" separate from the noumenon, and carries out the ideological exploration and collision of dialogue.
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帷幕的软性和墙体刚性形成戏剧感的背景,一件物或一束光,一个人或一件衣服,都在这个背景展开下跳脱出来。
The softness of the curtain and the rigidity of the wall form a dramatic background. A chair or a beam of light can be the protagonist in this scene.
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“刚”与“柔”,并非光谱上的两极。女性之“柔”并非纤弱无力的飘渺美感,真正内在的力量往往隐藏在相反的表象下 。
"Rigidity" and "softness" are not two poles in spectrum. Women's "softness" is not delicate and powerless aesthetic feeling. The real inner strength is often hidden in the opposite appearance.
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太阳是宏大的,所有平庸的日常蒙上他的光辉都变得值得玩味。当我们选择月亮为意象时,知道月光无法光芒四射,但她具有更温柔独立的力量。
Nature is what we need to express. The past project conditions determine that it is sunshine. The sun is grand, sunlight can always make the space rich, all mediocre daily covered with the glory of "he" become fun. When we choose to create the moon, it doesn't shine, but it's softer and independence.
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【 探 】
Exploring
“望夏日长空,即为诗,虽不在书页里。真正的诗,逃逸。”——美国诗人Emily Dickinson。旧止新始,在行走中的探索或“逃逸”,最后完成的是诗性的收获。隐匿的终点具有未知的隐喻性,试探,退缩和前进,面对“未知性”使参与旅程者获得与自身的对话。
“To see the Summer Sky. Is Poetry, though never in a Book it lie. True Poems flee.”says Emily Dickinson. The "hidden end" point has the metaphor of the unknown. Exploring, shrinking and advancing, facing the "unknown" makes the participants get a dialogue with themselves in the journey.
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不锈钢材质经过了和厂家反复的打磨调试,形成和人皮肤相似的半漫反射质感,让空间的皮肤、人的皮肤和衣服三者产生了联系。
The stainless steel material has been polished and debugged to form a semi diffuse texture like human skin. The subtle relationship between the skin of space, human skin and clothes has been created.
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拆散的花瓣体块形成包裹感,指向隐藏的终点。衣服位于行走路径的两侧,如旅途中挂于树上结开的果实供人采撷。
The detached petals form a sense of wrapping and point to the hidden end point. Clothes are located on both sides of the walking path, such as fruits hanging on trees for picking during the journey.
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台阶上如半圆的环岛,承托了人与空间的边界。镜面与肌理漆对比衬托出的氛围,将进入与离开的界限模糊分离。
As a semicircle island on the steps, it supports the boundary between people and space. The contrast between mirror and texture paint sets off a unique atmosphere, which blurs the boundary between entry and exit.
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项目信息
Information
项目名称:PURITY RING高级成衣品牌店
Project Name:PURITY RING Shenzhen Store
项目地址:广东深圳
Project Location:Shenzhen, Guangdong
空间设计:形上直立设计事务所
Interior Design:Metaphysical Design Shenzhen
主案设计:张广
Chief Designer:Zhang Guang
设计团队:孙希希、牛玮、李焘
Design Team:Sun Xixi, Niu Wei, LiTao
完工时间:2020.08
Completion Date:August 2020
建筑面积:120㎡
Covered Area:120㎡
主要材料:PURITYRING服装布料、大皇蜂不锈钢、肌理漆、水磨石
Main Materials: PURITY RING clothing cloth, Huangfeng stainless steel, texture paint, terrazzo stone

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